We were tasked to create two separate videos, with the first focusing on documentary fans and female demographics, while the second will look to target avid and casual sports fans. Through closely curated shots and footage selects, we can change the tone of each piece and activate with specific user-groups.
Showcasing the breadth of content in the 30 for 30 library, this creative highlights each priority title stacked next to one another, meant to look like spines of books or DVD cases lined in a bookshelf. The first video showcases themes like Scandal, True Crime, and more to show that these films are for more than just sports fans, while the second video shows why 30 for 30 films tell the greatest stories in sports.
Art Director: Steve Mandelbaum
Senior Motion Designer: Catalina Rodriguez
Senior Motion Designer: James Magbanua
Senior Video Editor: Josh Saxby
Video Editor: Josh Rubenstein
Senior Copywriter: Dan Limone
Showcasing the breadth of content in the 30 for 30 library, this creative highlights each priority title stacked next to one another, meant to look like spines of books or DVD cases lined in a bookshelf. The first video showcases themes like Scandal, True Crime, and more to show that these films are for more than just sports fans, while the second video shows why 30 for 30 films tell the greatest stories in sports.
Art Director: Steve Mandelbaum
Senior Motion Designer: Catalina Rodriguez
Senior Motion Designer: James Magbanua
Senior Video Editor: Josh Saxby
Video Editor: Josh Rubenstein
Senior Copywriter: Dan Limone
